Automobile Industry Is A Highly Diversifies Marketing Essay

Automobile Industry Is A Highly Diversifies Marketing Essay Industry background Automobile industry is a highly diversifies sector which represent industries linked with the production, retailing, wholesaling and maintenance of automobile vehicles (Anavrekov, 2004). The first automobile was introduced in 1885 by Karl Benz. Since that time automotive industry has came through a lot of changes and developments. Figure1 shows brief history of automotive industry. The industry main focus for many years was concentrated on baby boomers generation. Currently industry switched to generation X, which is baby boomers children and to the generation Y, age which allows buying cars ((Dicken, 2007). Source: A Brief History of the First 100 Years of the Automobile Industry http://www.theautochannel.com/mania/industry.orig/history/chap16.html Strategic Posture of Key players According to Black (2009) every country’s automobile industry is dominated by four leading corporations namely General Motors (GM), Toyota, Ford Motor Company (Ford), Volkswagen , and Daimler Chrysler (Figure2). Source: Toyota Motor Corporation Company profile http://www.toyota-industries.com/corporateinfo/corpdata/ ; Daimler corporate web site http://media.daimler.com/dcmedia/0-921-614814-1-871937-1-0-0-0-0-0-11701-614318-0-1-0-0-0-0-0.html; Ford Motor Company http://www.ford.com/about-ford/company-information; General Motors http://www.gm.com/corporate/about/ Size of the Industry and Segmentation The automotive industry takes around 9.5% of world merchandise trade and 12.5% of world export of manufacturers (Hatani, 2009). However, the world production of vehicles was influenced by economic downturn in 2009 (Figure3) The leading countries that conduct foreign trade are (data from Business Monitor International Statistics, 2010): United States (37.2% of Market Share) Canada (28.67%) Japan (26.4%) Germany (14.81%) Mexico (10.21%) Korea (5.48%) Figure 3 Automotive Production 2007- 2009 Source: The global automotive market in 2009 http://www.platinum.matthey.c om/uploaded_files/Int_2009/the_global_automotive_market_in_2009.pdf Figure4 shows segmentation of the industry. Source: Automotive components and parts http://www.automotive-online.com/auto-industry.html Figure5 illustrates current trends of the industry. Source: Greenber, Karl. (2009) Automakers steering drivers into evolution. The New York Times. Catalan, J. (2010).  Strategic policy revisited. Business history. Porter’s Five Forces Figure 6 illustrates the framework of Porter’s forces. The potential profit of the industry will be influenced by the strength of all five forces together with required investments, prices and costs. Figure 6 Framework of Porter’s Five Forces Source: Industry Handbook: Porter’s 5 Forces Analysis https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYTWhSNhr7oz0xw6QXn_jtMVgrAiA-GiVjmvKK8m8wo4mjHN-v0FDvXFLw7HUc7aYj9KiuTaHYt-gEe_2tmvPxz9bNDszZU-pcsMmIg2wvV-9niiM-H8LWUku-mWS10M33tgQzUlIiE6s/s400/IndustryHandbook1x.gif Threats of new Entrants The automotive industry is very mature; in order for new entrant to compete they should achieve economies of scale and invest in technology and brand name in order to reach the same level (Paterson, 2007). Also threat comes from mergers and acquisitions, for example the merger of Daimler and Chrysler or Daimler and Mitsubishi. Further barriers explained in Figure7. Source: Porter, M.E. (2008)  Ã¢â‚¬ËœThe Five Competitive Forces That Shape Strategy’,  Harvard business Review, January 2008. Bargaining Power of Suppliers There is huge number of suppliers in the industry; therefore the power of suppliers is very low. Manufacturers can switch easily from one supplier to another (Special Report, 2005). However, big corporations like Mercedes prefer not to switch, but to keep good relations with their suppliers in order to keep scale of operations and the total expenses on suppliers (Taylor, 2003). Currently, a lot of manufacturers use just-in-time inventory system and this pushes suppliers create their factories near automobile producers, which prove the low power of suppliers (Pa vlinek & Janak, 2007).

Marketing Management Concepts Essay Example | Topics and Well Written Essays - 500 words

Marketing Management Concepts - Essay Example Alternative Management Channel Techniques. One of the alternative channel management technique that People's Bank can employ is the traditional brick and mortar model where they set up their buildings to support business transactions with customers (Murphy 2003). Also, they can likewise complement their online presence with brick and mortar product distribution. This is to capture markets which do not have access to the internet. People's Bank and the Societal Marketing Technique. The societal marketing concept firmly holds that "the organisation's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's and the society's well-being (Kotler 1994)." We can see that as People's bank utilize the best technology available and apply it to their business sector, efficiency is increased not only on the part of the customer but also to the business. However, there are some setbacks like high expenses due to high cost of energy. It can be noted that the skyrocketing costs of fuel in the world and domestic market will spill over as high energy consumption for consumers using this technology. Impact of Technology on Business.

Answer the following questions Assignment Example | Topics and Well Written Essays - 2500 words

Answer the following questions - Assignment Example According to the expert, language and society are closely connected as it is society that creates the language. Each baby growing up learns some quantity of words in his native language. However, the language gives more than just a speaking skill. The first language helps learn a lot of functions, not only speaking. This refers to much more important thing – social life. Through the language young children learn how to play, to respond to different events, to co-operate. Language is a tool that, if applied properly, can open many doors. At the beginning a child cannot perform all kinds of language operations as grown ups do. Intonation helps young children to put together the available vocabulary and to express their intentions. In similar expressions they just replace the words and come up with new formulation. According to Halliday, children invent the protolanguage themselves: â€Å"there is no obvious source for the great majority of the child’s [vocal] expressions , which appear simply as spontaneous creations of the glossogenic process† (1975, p. 24). ... etation that the child’s linguistic efforts are reinforced, and in this way the meanings that the child starts out with gradually come to be adapted to the meanings of the adult language† (Halliday 1975, p. 24). This proves that language means for children not only their speaking skills but also their competence to interact in a society. In the works of 1974 by Keenan it can be seen that even young children turn language to their account. Playing together means co-operating which is impossible without conversational competence. Thus, language is a very important skill from the early childhood. 2. According to Vygotsky, people could be personalities only in the society, with the help of other people: â€Å"we become ourselves through others† (Vygotsky 1989, p. 56). His theory was about social interaction. As he confirmed, the second language was tightly connected to psychological operations and these operations derived from social co-operation. Vygotsky made this c onclusion, because a person could act on the people in the society and then on himself: â€Å"the law of sociogenesis of higher forms of behavior: speech, being initially the means of communication, the means of association, the means of organization of group behavior, later becomes the basic means of thinking and of all higher mental functions, the basic means of personality formation† (Vygotsky 1998, p. 169). Our interaction with people forms us as personalities and makes us express the features of our character. The process of second language learning is closely connected to the psychological state of learners. Active communication facilitates the process of second language acquisition. Thus, those learners who are active communicators in everyday life usually acquire the second language easily and start